Free Keyword Tool
Powered by Semrush Keyword Magic Tool
Find keywords to grow your traffic and reach more customers. Explore keyword ideas, search volumes, and keyword difficulty in seconds.
For example: seo strategy, keyword research
- Keyword suggestions related to your topic or business
- Monthly search volume for each keyword
- Keyword difficulty scores to find easier opportunities
- Search intent to understand what the user wants
- CPC data to identify higher-value keywords
- Long-tail keywords and content opportunities
Need a premium keyword research tool? Try Keyword Magic Tool.
How to Use the Keyword Tool
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Enter a keyword or topic related to your business
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Click "Find Keywords" to generate related keyword suggestions
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Review the data to find the best keywords to target
Why You Need Keywords
You need keywords because they are the exact words and phrases people type into Google.
When you know the keywords people use to search for things related to your website or business, you can create pages and content that answer real searches and attract interested visitors.
Google and AI Search platforms find those words in your titles, headings, and content and are more likely to rank your page higher and send traffic to your website.
The same words also power paid search ads, letting you show ads to people already searching for what you offer.
Keywords link your content to the audience seeking it. They form the connection between users, search engines, and your website.
What Is a Keyword Tool?
A keyword tool is an online tool that uses real, accurate search data to show you the exact words and phrases real people are searching on Google.
You can type a word or phrase into the tool and it will serve up highly related keyword suggestions so you can discover keyword ideas you might never think of on your own.
Our keyword tool also displays important data for each keyword including monthly search volume, keyword difficulty, and cost-per-click (CPC). These metrics enable you to evaluate how popular, competitive, and valuable each keyword is.
By combining keyword suggestions with reliable data, Semrush's Keyword Tool helps you find the right keywords for your website, making it easier for Google and AI search platforms to connect searchers with your site.
What Can Our Keyword Research Tool Do?
Our keyword research tool can uncover exactly what people search, assess how hard it will be to rank for each term, and shape content and ads that align with real demand.
Semrush's Keyword Magic Tool turns Google queries into clear, data-driven next steps:
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Identify high-value keyword opportunities
Find keywords with high search volume and low competition so you can rank your pages quickly and easily.
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Discover long-tail keywords
Find specific phrases and questions that attract highly interested visitors.
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Generate related keyword ideas
Discover keyword suggestions and variations you might never think of, increasing your website's reach.
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Uncover search intent
See whether a keyword signals research, comparison, or buying, so your content matches what users expect.
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Compare SEO keyword metrics
Check search volume, keyword difficulty, and CPC to make smart, data-driven decisions.
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Build cost-effective PPC campaigns
Add proven keywords to ad groups and cut wasted spend on poor performers.
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Benchmark competitor keywords
Find the keywords your competitors rank for and use them to drive your SEO strategy.
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Turn keywords into content plans
Group related keywords into blog posts, landing pages, and FAQs that cover every step of the customer's journey.
Understanding Keyword Metrics
Our free keyword generator provides the exact keywords people are searching for as well as the following metrics:
- Search Intent: The purpose of the search in a search engine.
- Search Volume: Average monthly searches of that specific term.
- Keyword Difficulty: A score of how hard it is to rank for the term, with lower scores being easier.
- CPC: Typical cost per click in ads, hinting at commercial value.
Use these numbers to choose the right keywords and create content that aligns with user needs.
How to Choose the Right Keywords
Here's how to choose the right keywords for your website:
- 1. Check relevance: Look at the Google search results for each keyword to confirm the results are similar to your website. For example, "running shoes" might be relevant to your website, but "snowshoes" may not be.
- 2. Prioritize search volume: Identify keywords that have higher search volumes. Keywords with more monthly searches have potential to drive more traffic.
- 3. Identify low-difficulty keywords: From that short-list, focus on keywords with lower difficulty scores. They will be the easiest to rank for. It's often a balance between search volume and keyword difficulty.
- 4. Use CPC as a value hint: A higher cost-per-click often signals commercial value, making those keywords strong candidates for revenue-focused pages or ads. A lower CPC may indicate less competition.
- 5. Group related keywords: Group close keyword variants and synonyms so one well-structured page can rank for several keywords. If keywords have the same meaning, you should likely use them on the same page.
- 6. Map keyword groups to pages: Assign each keyword or keyword group to its own page. Typically, keywords with informational search intent should be targeted with blog posts, and commercial and transactional keywords should be targeted with product or service pages.
Refine your keywords using these steps and you'll turn the raw data from your keyword research into a focused plan that attracts the right visitors.
Ways to Use Our Free Keyword Research Tool to Grow Your Visibility
Here are some practical ways to use our free keyword research tool to grow your visibility:
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Create and optimize content
Find new content ideas based on what people are actually searching for. Use search volume, intent, and difficulty data to choose topics that can drive consistent traffic.
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Improve your local SEO
Identify location-based keywords that help your business appear in nearby searches. Target phrases that include your city, region, or "near me" terms to attract local customers.
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Refine your advertising campaigns
Spot keywords with strong commercial intent and manageable CPCs. Use this data to target your ads more efficiently and improve your return on ad spend.
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Expand into international SEO
Discover keyword opportunities in other countries and languages. Compare search volumes across regions to plan international SEO strategies.
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Strengthen your AI search visibility
Find keywords that align with topics AI platforms often surface in responses. Use them to improve your chances of being cited or mentioned in AI-generated answers.
Why You Should Use Our Free Keyword Tool
You should use our free keyword tool because it uses the largest keyword database in the industry and powerful AI insights to provide deeper and more accurate data than any free alternative, including Google's Keyword Planner.
Powered by our Keyword Magic Tool with more than 26 billion keywords and growing, our free keyword research tool provides highly relevant ideas and suggestions in seconds. Each keyword includes enough meaningful, accurate data to make smart decisions regarding your SEO and marketing strategies.
The tool also provides valuable long-tail keyword opportunities and serves as a free Keyword Planner alternative with no hidden ranges or account requirements.
One search provides everything you need to build a winning keyword strategy.
What Is Semrush's Keyword Magic Tool?
Semrush's Keyword Magic Tool is a premium keyword research tool that generates extensive lists of related keywords, groups them by topic, displays metrics such as search volume, intent, keyword difficulty, and CPC, and helps you build an organized, data-driven keyword strategy.
Used by SEO professionals worldwide, Keyword Magic Tool provides:
- Comprehensive keyword research: Access our database of 26+ billion keywords from 142 countries
- Advanced filtering capabilities: Find exact match, phrase match, and related keywords with precision
- Topic clustering: Discover keyword groups and subtopics to build content strategies
- SERP feature analysis: Identify keywords that trigger featured snippets, local packs, and other rich results
- Personal Keyword Difficulty: Get customized difficulty scores based on your domain's authority
- Export and list management: Organize your keyword research into actionable campaigns
Ready to unlock the full power of Keyword Magic Tool? Upgrade to see unlimited results, advanced filters, and professional-grade insights.
Frequently Asked Questions
Is the Keyword Tool Free to Use?
Yes, the Keyword Tool is free to use. You can use the tool up to five times per day for free, without registering or creating an account.
For more flexibility, deeper keyword data, and advanced sorting and filtering capabilities, you can register for a free Semrush account or upgrade to a paid plan for full access to advanced features and competitive insights.
How Does Semrush's Free Keyword Research Tool Work?
Semrush's free keyword research tool works by pulling broad match keywords from Semrush's massive database of real Google search terms.
Each keyword includes metrics such as monthly search volume, keyword difficulty, cost-per-click (CPC), and intent. The data is updated monthly, helping you find the most relevant and current keywords for your topic.
What's the Difference Between the Free Keyword Tool and the Keyword Magic Tool?
The difference between the free Keyword Tool and the Keyword Magic Tool is the amount of data and control you get.
The free version shows a limited number of broad match keyword ideas with basic metrics, while the full Keyword Magic Tool provides unlimited results, advanced filters, topic grouping, and deeper keyword analysis powered by Semrush's complete database.
How Accurate Is the Keyword Data?
The keyword data is highly reliable and based on real Google searches from Semrush's database of more than 26 billion keywords.
Because Google doesn't release exact search volumes, no tool can provide perfectly precise numbers, but Semrush's data is updated monthly and offers dependable, directionally accurate insights to guide your keyword and content decisions.
Can I Use the Keyword Tool to Improve AI Search Visibility?
Yes, you can use the Keyword Tool to improve AI search visibility. By identifying topics and keywords that frequently appear in AI-generated answers, you can align your content with what large language models surface most often.
Combining this with strong SEO fundamentals helps increase your chances of being cited and mentioned across AI search platforms.